Online competition: Win a copy of Writing for the Web
Writing copy for websites requires skills somewhat different from those used when writing for a printed page, and it is becoming increasingly vital to acquire such skills. Hence the importance of Susannah Ross’s Writing for the Web, published by Chambers Desktop Guides at £6.99 paperback and available from this website.
The first part of her book is an analysis of the way that websites work, and the process that website users go through when they visit a site and particularly the ways that they read and absorb the copy. The idea here is that, if the writer can fully understand the jobs that their copy has to do, the better they will be at producing effective material.
The second part of the book then looks at the techniques of writing website copy: Word choice, sentence construction, paragraphing, use of headings, sub-headings and such things as bullet-point lists. All of these and more are considered, and certainly some of this has to do with website design as much as with copywriting. But giving due consideration to website design is one of the necessary techniques, and on top of all this, the writer has to remember not only the site users but also bear in mind the requirements imposed by browsers and search engines. It’s a big and important subject.
You can win a free copy in this simple competition in which you need to answer a question based on the language of websites
How to Enter
You could win a free copy by correctly answering this simple question:
Competition Rules:
The competition will be drawn on Wednesday, October 15, 2008 and the winner will be notified by e-mail
The prizes must be accepted as offered. There can be no alternative awards, cash or otherwise.
Only one entry per household is permitted: multiple entries will be disqualified
Employees and family members of any company associated with this competition are not eligible to enter.
All entries become the property of Warners Group Publications plc. The decision of Warners Group Publications is final and no correspondence will be entered into.
Competition is open to everyone except employees of Warners Group Publications or anyone connected with this offer.
The winner of the copy of Faux Pas competition was Bruce Ringrose from West Chiltington.
